Danielle Henderson, PCM, CDMP
Communication Specialist
Communication specialist with over a decade of experience creating compelling content for various channels, including digital platforms, email marketing, and print media. Expertise in strategic planning, research, and audience analysis to identify target markets and generate leads. Adept at managing public relations initiatives, fostering media relationships, coordinating events, and leading and training teams. Strong communication (written and verbal), organizational, attention to detail, and time management skills; proficiency in marketing analytics tools to track campaign performance, measure ROI, and make data-driven recommendations.
Areas of Expertise
Strategic Planning & Execution
Public Relations
Project Management
Communications Standards/Practices
Content Development
Digital Marketing
Copywriting
Brand Positioning
Process Improvement
Education
Master of Arts | Marketing Communication | Anticipated May 2026
Austin Peay State University, Clarksville, TN
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Bachelor of Science | Liberal Studies with a focus in Communication and Writing | 2017
Middle Tennessee State University, Murfreesboro, TN
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Associate of Applied Science | Computer Accounting Technology | Graduated Cum Laude (2010)
Nashville State Community College, Nashville, TN
Career Experience
Colliers, Nashville, TN | 2018 – Present
Senior Marketing Specialist (2021 – Present)
Lead firm-wide marketing strategies and execution. Authored a management system for tracking listing agreements that are currently in place. Initiate creating and distributing firm-wide, external, and internal informative newsletters. Developed and implemented a four-part analytics dashboard for reporting ROI to shareholders, showcasing above-average media mentions, SEO performance, and social media engagement. Provide copywriting services for marketing initiatives, including developing libraries and toolkits.
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Achieved 100% of KPIs through marketing strategy implementation.
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Secured 100% approval rate by streamlining property marketing campaigns.
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Drove above-average growth in digital marketing platforms, increasing SEO to over 336,000 pageviews, 127,320 users, and 111,536 new users in five years.
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Maintained a 98% pitch-to-print ratio, generating $2.4 million in advertising value year over year.
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Attained a firmwide savings of $30,000 annually by managing public relations initiatives in-house.
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Project Manager (2018 - 2020)
Provided marketing and administrative support for a team of three partners and six brokers. Managed property marketing campaigns that included brochures, mass emailing, website creation, and advertising signs/boards. Produced various real estate deliverables such as surveys, tour books, and proposal presentations. Conducted market and property research for area snapshots, including demographic reports and detailed maps.
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Created marketing collateral for 170+ property listings totaling over $450 million in value.
Private Individual | 2017
Dedicated time to completing undergraduate coursework, focusing on enhancing my academic knowledge and skills, while working part-time as a temp for a funeral home service provider in their graphic design department.
CBRE, Inc., Nashville, TN | 2010 – 2016
Client Services Specialist
Provided comprehensive property marketing and administrative support for a top-producing brokerage team specializing in office products. Managed property marketing, including brochures, mass email campaigns, and website creation. Produced various real estate deliverables such as surveys, tour books, and proposal presentations.
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Awarded the title of Client Services Specialist of the Year in 2012.
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Earned an Affiliate Broker Real Estate License in 2011.
